We understand that whoever gets the most traffic and converts it at the highest rate WINS!

It’s pretty simple. If you’re not on the first page of Google, you’re invisible to nearly 90% of Australians searching for what you’re offering right now.

Talk to us today to determine whether Paid Search is the right fit for your business and how you can get leads and sales flowing in immediately.

LET’S TALK

1	STRATEGY & PLANNING We make sure that we understand your product and the way the consumers interact, buy, and search for it. It’s the only way to understand the highest converting terms for your category.

2

Q & A

Sounds simple right, but often this is one of the key things neglected in getting a campaign live. Our Q & A process ensures that we listen intuitively to what you want to achieve and what you want your buyers to see. We put ourselves in your shoes and treat your campaign as if it were our own so we can guarantee our commitment to getting you results.

3

Live Dashboard

Your results in real time, personalised to give you a snapshot of your key metrics. Analyse up-to-date information so you can make more informed, smarter, data-driven decisions. To ensure that you’re never left guessing about your performance, we also provide regular reporting on the health of your campaign to give you the insights you need.

4

Daily Monitoring & Pacing

When we set the KPI’s for your campaign you can be sure that we’ll do everything possible not to miss a beat! This starts with daily monitoring of the key indicators of success – we take a rolling three month average of your results and set that as our benchmark for success and improvement. This assures that the minute things look like they’re not on track, it receives our undivided attention until you’re back where you belong.

5

Review, Revise and Succeed

From the get go, we make you aware of your potential and how to get to where you want to be within the means of your marketing budget. As your business grows, your products or services evolve and your needs expand. We help you develop a road map to success so that your business can grow and scale accordingly. We know when to keep your campaign at a steady pace and when to ramp it up by thoroughly understanding your market, trends, competitors and so much more.

Frequently Asked Questions

What’s the difference between Bing Ads and Google AdWords?

They’re just different search engines, but they offer the same opportunity for SEM. Google is the most widely used Search Engine with over 70% market share but there are still some great opportunities to advertise on Bing for many categories.

How does Display Advertising Compare to Search Engine Marketing?

Well they don’t really, think of display as developing a market and Search Engine Marketing as trying to get your fare share of a developed market which is searching for a product like yours. They do complement each other very well and Display can drive your search volume. Ask us how.

Should we move our Search team inhouse?

If you’re looking to make this change, there is a lot to consider. Working with an agency that has experience in helping internal search teams as well as being the search team puts you in the best position for when you’re ready to make the change.

How much should I spend on Search Engine Marketing?

Every category is different but there are three key elements, the cost per click (cpc), the number of clicks your landing page needs to convert to 1 lead and how many leads you need to produce. This will usually give you the answer, but if you want a more insightful look into the category.