In his 10 years in Radio Advertising he learnt very early on that the key to any Radio Campaign was a Target Market, Frequency and Creative.
I witnessed firsthand the change in strategy required to continue to produce great results from radio and other forms of above the line advertising. As phone numbers disappeared from radio, creative and potential customers began to rely more on their mobile phone’s google search bar, it was evident that a good above the line strategy was no longer solely the domain of the big multinationals.
Well most times a client’s online strategy can let down the rest of their marketing. A poorly optimised website, a search strategy that is not in tune with the entire approach can cause clients to loose leads on their overall marketing strategy. There is always room for improvement and that’s what LeapFrogger aims to do. We’ve invested in technology both here and overseas and have formed partnerships all over the world to make sure we do.
Most importantly we make sure that our growing pool of clients get access to creative digital thinking that has a real impact on sales and results.
Coming from an illustration background, Mick became interested in design for its use in practical problem solving through creativity. He is a skilled graphics artist, photographer, image/video editor, and web designer.
He also the self-professed “top barista” in the office, and spends more time at the coffee machine than his desk.